CES® 2026

CES is the largest global tech event in the world, with over 40% of attendees coming from outside the U.S. But with the current political climate, we needed to find a way to make people from around the world feel welcome. Our solution was a vibrant, global-forward campaign that used colorful illustrations instead of photography to avoid depicting any one type of person.

The tagline “Innovators Show Up” united all attendees—not by race or country of origin—but as a part of the innovation community.