Texans Get It

No matter the region, industry, or business, we Texans share a strong sense of pride in our state. So when Texas Mutual Workers' Compensation Insurance came to us looking for a winning strategy to maintain their top position in the market, we showed up in full force – as any Texan would.

Liberation Idea: Texas Assurance vs Any Insurance
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Just like Texas Mutual, our “Texans Get It” creative campaign reflects the confidence, character, and creativity that come from a strong legacy, bold leadership, and Texas pride.