Since Proof launched we’ve placed almost $1 billion in media. The majority of this has been in trackable channels including growing paid social from 2% of media to 6% in the last few years and introducing blended TV for a more omnichannel focus on video from linear TV down to social video.
We believe that media outreach should align with media consumption habits so our strategies are constantly changing and evolving to stay on top of what’s new and next. We find the right audience anywhere, then find the right connection points while layering on as much relevant targeting and insights as possible.
We prioritize passion and influence on social media over vanity metrics. This can look different depending on the brand, from generating engagements or contest entries to increasing the volume of conversations, creating connections or owning moments. Sometimes the right answer isn’t within a brand’s social presence at all, but creating a synergy with a relevant publisher, celebrity or influencer, or leveraging social insights and data outside of the walled gardens of social platforms.
We believe we should stay ahead of competitors rather than trailing behind them. Through unique targeting and media opportunities we help brands think efficiency which helps rethink channels and eliminate waste.
Everyone knows cookies are going away but we have been focused on finding the right target audience. We prefer to move beyond broad demo targeting to layering on data points to ensure we reach the right audience at a time they will be most receptive to an ad message.
Whenever possible we try to invent new solutions versus buying off the shelf offerings. We constantly look for new ways to reach consumers and believe inventing yields better targeting and more relevant, impactful creative.
A custom cross social platform scrape into the posts, sentiments, reviews, expressions of consumers, the brand and its key competitors.
An audit of cultural, category and consumption trends using a diverse range of business and social research data.
An assessment of omnichannel media and activation activity and investment trends for the brand and key competitors.
A real-time, real-life testing of the Liberation Idea delivered via an sms approach.
A strategic tool that identifies how the brand should go to market given the liberation idea, competitive activity and strongest assets of the brand.
An analytics dashboard comprised of three levels of performance data – program, brand, business – and delivered via a data visualization platform & curated APIs.
