Travelocity

Travelocity came to us to revitalize their brand to stand out from the sea of sameness that is the Online Travel Agency category and surprise and delight consumers instead of focusing on the glamours of travel, deals or rewards. In doing so, we took their key brand asset (the wise and well-traveled Roaming Gnome) and put him front and center.

Hit the Roam
Social Content

Thanks to our elevation of the Roaming Gnome, Travelocity was better poised to weather 2020. Social listening told us the Roaming Gnome’s fans responded best when they could see the Gnome having similar experiences to their own. So he set off on a responsible summer road trip, participating in real-time trends and driving a lift in ad recall on social media that was over 2x the norm for the travel vertical.