Art From the Streets

Art from the Streets is a nonprofit organization that provides a safe space for Austin’s unhoused community to create art, build healthy relationships, and feel validation through the sale of their original work. While the organization has been serving the community for over 20 years, it has struggled to effectively communicate its mission and its impact.

Proof developed a platform for the brand that clearly explained the importance of the AFTS mission: Create art. Create dignity. Create change. A visual update to the logo highlights the diversity and beauty of the work the artists are creating.


In the two months leading up to AFTS's annual show, our media team worked hard to maximize every dollar and achieve nearly four times more value than the paid dollars.

Over $70k
raised in the 2023 Annual Show

Over $100k
raised in the 2024 Fundraising Gala

Over 3x ROI
through Media Investment

Behind the canvas

Being unhoused often means feeling ignored and invisible, or worse being seen as less than. Inspired by a 1940s documentary of Picasso painting on glass, we created a series of video portraits of our artists painting on plexiglass to convey a powerful message: Art can change the way we see our unhoused neighbors and the way they see themselves. When the video debuted at the annual fundraising gala, Art from the Streets had its most successful fundraiser in the organization’s history.

In their own words

While the organization's previous social content featured AFTS volunteers, we felt it was important for people to hear from the artists themselves. We repurposed the interview footage into 6-second vertical videos to be used for paid and organic social.