CES® 2024

No event is more dialed into the global tech conversation than CES. Those who have attended the conference know the unrivaled buzz you feel surrounded by the world’s cutting-edge technology. We created the “ALL ON” campaign with the specific intent of bringing this feeling to life for 2024. And because we knew artificial intelligence and its use across all industries would be a huge topic at this year’s event, we made sure CES was part of the conversation. We used AI to create these show-stopping visuals and bring the energetic “ALL ON” concept to life.

Generative AI proved to be the perfect tool for creating the “ALL ON” campaign, where the goal was to evoke the feeling of awe of being surrounded by cutting edge technology without getting into the specifics of any one piece of tech or brand.

The “ALL ON” campaign helped exceed all goals and benchmarks.

15% Increase
from previous year's exhibit space

277 Billion
media reach

138,000 Show-goers
set a new attendance record