Sprinkles Cupcakes

Sprinkles came to Proof with ambitions to grow their business and expand reach, both in retail and online. We've immersed ourselves in the Sprinkles brand and its fast-paced recipe of communication needs, from organic and paid social to email, in-bakery, and online. In our first four months, we launched over twenty LTO cupcakes and several seasonal pushes for Valentine’s Day, Easter and Mother’s Day.

Always Optimizing

Our focus has been on optimizing paid and organic social as well as SEM, while really taking advantage of those high-impact cultural moments. The resulting work has driven double-digit YoY gains in engagement and 910% ROAS through beautifully crafted content that is thoughtfully deployed on a daily basis.

Getting a Taste for the Brand

Streamlining the visual voice of Sprinkles across its touch points has been an early focus of ours, honoring the brand's current look and feel while we strategically explore the next chapter.