As Subway's local agency, we manage more than $110 million of their business and have helped them take ownership of “healthy” and “affordable” while lifting the “Eat Fresh” brand to new levels. We were named Subway Agency of the Year three years in a row for our work. We've created promotions, launched new products, seized on cultural moments, connected with local communities, reached out to underperforming audiences such as moms with kids and even tested and developed new value menu offerings.
Our primary role with Subway is to handle creative and media duties for marketwide promotions and new product tests, lead the activation of sponsorships at the local grassroots level, and take on a variety of other special media and creative assignments. Our retail experience, partnership and tenure with the Subway brand is unrivaled in the agency world.
To promote Subway’s high protein sub line, we invited high school football players to submit videos and winners were selected by Marshawn Lynch and Keenan Allen. Winners received a virtual meet-and-greet, catered Subway lunch and a $1500 college scholarship. The Pro Teen Awards highlighted Subway’s high protein sub line and celebrated exceptional high school football players who had their seasons cut short due to the pandemic.
To help local markets succeed, we assist with developing local programs and promotions such as Sub of the Day and tap into cultural moments like the NFL Draft and World Cup.
