Within the energy service category, many customers feel trapped by the endless options for competitors and promotions, often accepting poor service and surprise fees. When Champion Energy came to us they were receiving top marks as a service provider, but being overshadowed by the big guys. We helped them rise above the category norm and more aggressively challenge the status quo.
Liberation Idea: Your champion for a completely different energy experience
The Holdovers campaign revealed to customers that their resistance to change was keeping them from getting the savings they deserved.
We developed an entirely new media approach that auto-optimized, testing different messages to determine top performers by demographic. By scraping mobile data we were able to stimulate switching moments triggered by real-world events (moving, paying utility bills, etc.)